CitiLife-Money, Markets &  Moguls

Money, Markets and Moguls

Teaching economics with Play-Doh!

Money, Markets and Moguls is a classroom program designed by the Kentucky Council on Economic Education delivered by volunteer teams of Citi Leaders in Financial Education (L.I.F.E.). The program teaches fifth grade students valuable economic concepts by using Play-Doh and is offered to schools serving low and middle income (LMI) families. Through Play-Doh volunteers are able to engage student learning on economic lessons like spending, saving, philanthropy, productivity, entrepreneurship and markets.

The program utilizes the “Ump Fwat” video which teaches students about a caveman who makes and sells “fwats” (bats). Next the volunteers work with the children in teams to produce and assemble Play-Doh “Wolly Mammoth Burgers.” After one round the teams earn “flinks” (money) for their work and are taught to invest some of their profits back into the business in order to produce “burgers” of higher quality and greater quantity using capital resources like rulers and cookie cutters. In another activity students acquire a better understanding of money management, basic economics and entrepreneurship through learning about saving and giving back to the community as they are asked to contribute their hard-earned “flinks” instead of purchasing items like pencils and rulers.

The CitiLife Money, Markets and Moguls program has been offered to more than 10,000 students in more than 300 classrooms since its inception in 2006. This school year the program is being offered in 65 classrooms in northern Kentucky.