Scoring Rubric

ActivityExemplaryProficientPartially ProficientIncomplete
Creative Presentation19 points16 points14 points0 points
Content Organization18 points

The content includes a clear statement of purpose or theme and is creative, compelling and clearly written. A rich variety of supporting information in the video contributes to understanding the project’s main idea. The project includes motivating questions and advanced organizers that provide the audience with a sense of the presentation’s main idea. Events and messages are presented in a logical order.

12 points

Information is presented as a connected theme with accurate current supporting information that contributes to understanding the project’s main idea.

6 points

The content does not present a clearly stated theme, is vague and some of the supporting information does not seem to fit the main idea or appears as a disconnected series of scenes with no unifying main idea.

0 points

The content lacks a central theme, clear point of view and logical sequence of information. Much of the supporting information in the video is irrelevant to the overall message. The viewer is unsure what the message is because there is little persuasive information and only one or two facts about the topic. Information is incomplete, out of date and/or incorrect.

Introduction6 points

The introduction is compelling and provides motivating content that hooks the viewer from the beginning of the video and keeps the audience’s attention.

4 points

The introduction is clear and coherent and evokes interest in the topic.

2 points

The introduction does not create a strong sense of what is to follow.

0 points

The introduction does not orient the audience to what will follow.

Video Continuity/Editing12 points

The video is edited with only high quality shots remaining and moves smoothly from shot to shot. A variety of transitions are used to assist in communicating the main idea and smooth the flow from one scene to the next. Shots and scenes flow seamlessly. Digital effects are used appropriately for emphasis.

8 points

The video is edited throughout with only quality shots remaining. A variety of transitions are used with good pacing and timing.

4 points

The video is edited in a few spots. Several poor shots remain. Transitions from shot to shot are choppy and the types of wipes and fades selected are not always appropriate for the scene. There are many unnatural breaks and/or early cuts.

0 points

The video is unedited and many poor shots remain. No transitions between clips are used. Raw clips run back to back in the final video.

Audio Editing12 points

The audio is clear and effectively assists in communicating the main idea. Background audio is kept in balance.

8 points

The audio is clear and assists in communicating the main idea.

4 points

The audio is inconsistent in clarity (too loud/too soft/garbled) at times and/or the background audio overpowers the primary audio.

0 points

The audio is cut-off and inconsistent or overpowering.

Lighting3 points

Additional lighting is used to eliminate shadows and glares. All scenes have sufficient lighting for the viewer to easily see the action.

2 points

Additional lighting is used. Few shadows or glares are apparent.

1 point

Some scenes are too dark or too light to determine what is happening.

0 points

Only ambient (available) light id used. Most scenes are too dark or too light to determine what is happening.

Camera Techniques (Exposure/Focus)12 points

All shots are clearly focused and well framed. The camera is held steady with few pans and zooms. Close-ups are used to focus attention.

8 points

Most shots are clearly focused and well framed.

4 points

Some shots are unfocused or poorly framed.

0 points

Many shots are unfocused and poorly framed. Excessive panning and zooming distract the viewer.

Graphics6 points

The graphics and/or animation assist in presenting an overall theme that appeals to the audience and enhances concepts with a high impact message. Graphics explain and reinforce key points during the presentation.

4 points

The graphics or animation visually depict material and assist the audience in understanding the flow of information or content.

2 points

Some of the graphics and/or animations seem unrelated to the topic/theme and do not enhance concepts.

0 points

The graphics and/or animations are unrelated to the content. Graphics do not enhance understanding the content or distract from the content.

Copyright6 points

Copyrighted information for photos, graphics and audio are clearly identified by source and nature of permission to reproduce.

4 points

Every photo, graphic or audio are either original or permission for its use is documented.

2 points

Some sources of photos, graphics and audio are not clearly identified. References and permissions to reproduce are missing.

0 points

There are no references to copyright information for photos, graphics and audio.

Moving Images3 points

Motion scenes are planned, purposeful and add impact to the story line. “Talking heads” scenes are used when crucial to telling the story.

2 points

The video includes some “talking heads,” backgrounds and video effects that add interest. Most motion scenes make the story clearer or give it more impact.

1 point

The video includes “talking heads” and a few motion scenes that do not improve understanding of the story line.

0 points

The video features “talking heads” that add no interest. The video uses either little or no action that adds interest or it uses action excessively.

Timing3 points

Video clips show no slack time. “Three beat” timing (three actions per clip or three clips per event) is evident.

2 points

Most video clips are edited to remove slack time and to emphasize action.

1 point

Some video clips need editing to remove slack time and increase action.

0 points

Video clips begin and end with slack time or no action.

Total100 points